What Makes Public Spaces Feel Inviting?

What Makes Public Spaces Feel Inviting?

By Klaus Mark

Light installation in Herrengasse Graz — MK Illumination, animated scenes and light sails for an emotional city experience
It’s not just the location or architecture. It’s the feeling a space conveys — and often, it’s the light that makes the difference.

An Example: Graz, Austria

After 16 years with the same Christmas decorations, the city wanted more than just an update — it wanted to evoke emotions. The result was a new concept: a light experience that is artistic, emotional, and forward‑thinking.

The Transformation Focused On

• Emotional connection through animated scenes and storytelling motifs
• Encouraging interaction with photo spots and iconic light elements
• Enhancing well‑being by turning everyday streets into places of comfort
• Energy‑efficient beauty with 38,400 RGB LEDs and intelligent control systems

Herrengasse, the city’s main shopping street, became a place where families lingered longer, friends met under glowing light sails — and even the traditional New Year’s Eve fireworks were replaced by a digital light show: peaceful, safe, and magical.

📸 27,000 people came on New Year’s Eve alone to experience the animated light installation.

Why It Matters

Because when a city invests in how people feel, it becomes more than beautiful — it becomes loved.

At MK Illumination, we believe that light has the power to transform public spaces into emotional places. Places where people feel welcome, connected, and — even if just for a moment — truly happy.

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